Qfora Alliance and Uzurocks, the most well known New Media Consulting Firms in Korea, announced that they will be establishing an MOU with SteviaFarms to participate in contributing to the growth of the stevia market.
The MOU between the three companies was established to provide SteviaFarms with marketing consultancy services to guide them as they optimally maximize their future business opportunities in the stevia market. More significantly, Qfora Alliance and Uzurocks have announced that through this MOU, they expect to “improve public health” and “secure food safety.”
Stevia is a perennial asteraceae plant natural to the South American continent. It is a natural sweetener often remarked to be 200~300 times sweeter than sugar with just 1% of sugar’s calories. Consequently, it has attracted global food & beverage companies (e.g., Pepsi and Coca-Cola) and is quickly replacing sugar as the key ingredients of their products.
Stevia has also been approved by FDA and EMA as a safe substitute for sugar, and is currently being used in food & beverage, medicinal, and makeup products for multiple purposes.
After comparing over 170 stevia breeds around the world, SteviaFarms is currently using NewStevia, a newer stevia breed renowned to be sweeter and richer in nutrients than other breeds. The company is currently culturing NewStevia breeds in 24-acre culturing sites in Indonesia, Philippines, Vietnam, and Cambodia.
Joonam Park, the CEO of Uzurocks, stated that “both Uzurocks and Qfora Alliance is planning to create and distribute stevia-related contents on major platforms such as TikTok and YouTube to establish SteviaFarm’s brand identity, inform potential consumers about the benefits of stevia, and contribute to the overall growth of the stevia market in South Korea.”
